Privacy Policy
At The Boy Royals (“we,” “our,” or “us”), accessible at https://theboyroyals.com (“Website”), we are firmly committed to safeguarding your personal data, protecting your privacy rights, and ensuring transparent and lawful data processing practices. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Commitment to Privacy and Data Protection
We regard your privacy as a fundamental right and strive to process your personal data lawfully, fairly, and transparently. Whether you are visiting The Boy Royals to explore our content or purchasing our products, you can trust that your data is handled with utmost care and protected with robust security frameworks.
2. Scope and Our Role as Data Controller
This Privacy Policy applies to all users of theboyroyals.com and governs the processing of personal data in connection with our services. For the purposes of applicable data protection laws, The Boy Royals is the data controller for your personal information. If you have any questions regarding the data we collect or how it is processed, contact us at [email protected].
3. Categories of Personal Data We Collect
We collect the following categories of personal data, depending on your interactions with our Website and services:
a. Usage Data: Includes information about how you use our Website, such as your IP address, browser type, operating system, device type, referring URLs, time zone settings, and session data.
b. Account Data: When you register an account or place an order, we collect your name, billing/shipping address, email address, phone number, and other identifiers necessary to fulfill services.
c. Profile Data: Information related to your preferences, feedback, purchase history, interests, and behavioral data gathered through your interactions with us.
d. Communication Data: Records of correspondence when you contact our customer support, submit inquiries, or participate in surveys.
e. Technical Data: Includes device identifiers, software versions, hardware specifications, and technical logs collected through cookies and similar technologies.
f. Transaction Data: Details of purchases made on theboyroyals.com, including items purchased, purchase amount, payment method, delivery addresses, and relevant status and history.
g. Preference Data: Marketing preferences, permission statuses (opt-ins/opt-outs), and indications of interest in specific offerings or collections.
4. Legal Bases for Processing
We process your personal data under the following lawful bases, as permitted by the GDPR:
– Contractual Necessity: For purposes of fulfilling your orders, processing payments, and providing customer support.
– Legitimate Interests: For purposes such as improving our Website, fraud prevention, and ensuring the security of our services.
– Consent: For sending marketing communications or for any processing that is not strictly necessary for service provision.
– Legal Obligation: To comply with applicable legal or regulatory requirements.
5. Your Rights Under GDPR and CCPA
You have the following rights regarding your personal data:
– Right of Access: You may request access to the personal data we hold about you.
– Right to Rectification: You may request correction of inaccurate or incomplete data.
– Right to Erasure: You may request that we delete your personal data, subject to legal retention obligations.
– Right to Restrict Processing: You may request limitations on how we process your data.
– Right to Data Portability: You can request your data in a structured, commonly used format for portability.
– Right to Object: California residents may opt out of the “sale” of personal data, as defined under the CCPA.
– Right Not to Be Subject to Automated Decision-Making: We do not engage in automated decision-making that produces legal effects.
To exercise any of the above rights, contact us at [email protected]. We will respond in accordance with applicable legal requirements.
6. Security Measures
We implement a comprehensive suite of technical and organizational safeguards to protect your data:
– Encryption of data in transit and at rest using industry-standard protocols;
– Access control mechanisms and authentication policies;
– Regular system backups and secure data storage solutions;
– Employee training on data protection and privacy compliance;
– Ongoing monitoring for unauthorized access or malicious activity.
7. International Data Transfers
If your personal data is transferred outside your region (such as to servers located in other countries), we ensure appropriate safeguards are in place, such as the use of:
– Standard Contractual Clauses approved by the European Commission;
– Compliance with adequacy decisions or relevant binding corporate rules;
– Additional encryption and localization requirements as mandated by regional laws.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Specific retention periods include:
– Account Data: Retained for as long as your account remains active and for up to 6 years afterward for legal compliance.
– Transaction Data: Retained for 7 years to comply with finance and tax obligations.
– Technical and Usage Data: Retained for up to 24 months.
– Marketing & Preference Data: Retained until you withdraw consent or opt out.
Upon reaching the end of the retention period, data is securely deleted or anonymized.
9. Cookie Policy
We use cookies and similar technologies to enhance your user experience and analyze traffic to our Website. Our cookie categories include:
– Essential Cookies: Necessary for Website functionality and security (e.g., login and cart features);
– Functional Cookies: Enable personalization and user preferences;
– Analytics Cookies: Help us measure Website performance and user behavior using tools like Google Analytics;
– Performance Cookies: Improve Website speed, error tracking, and responsiveness.
10. Cookie Management and Compliance
Upon your first visit to theboyroyals.com, you are presented with a cookie consent banner that allows you to accept, decline, or customize your cookie preferences. You may also manage your cookie settings at any time through your browser or through our Cookie Settings Center, in compliance with GDPR and CCPA requirements.
California residents have the right to request information about the categories of personal information collected and may opt out of data sharing with third parties that qualifies as a “sale” under the CCPA.
11. Protection of Children’s Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect or solicit personal data from children. If we become aware that we have collected personal data from a child without verified parental consent, such information will be promptly deleted. If you believe that a child under 13 has provided us with personal information, please contact us at [email protected].
12. Changes to This Policy
We reserve the right to amend this Privacy Policy to reflect changes in legal, regulatory, or operational requirements. We will notify users of significant material changes through our Website or via email communications. Continued use of theboyroyals.com after changes are posted constitutes your acceptance of those changes.
13. Contact Information
If you have any questions, concerns, or requests related to this Privacy Policy or our data handling practices, please contact us at:
Email: [email protected]
Website: https://theboyroyals.com
We are committed to complying with all relevant data protection laws and providing you with clear, honest information about your privacy. Please reach out with any concerns—we’re here to help.